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The Middle Age of Social Media

A new poll shows it’s not just for kids anymore

Adweek

April 27, 2009

-By Mark Dolliver

NEW YORK In the Internet era, we’ve come to expect that young adults will quickly embrace new technologies and applications. It’s more surprising when not-so-young adults get into the act en masse. That’s what’s happening with social networking, though, as is clear from the findings of a Harris Poll conducted for AdweekMedia among online adults.

As the polling found, lots of certifiably middle-age people not only have Facebook or MySpace accounts but update them often. Asked whether they have a Facebook or MySpace account, 41 percent of 45-54-year-olds and 24 percent of those 55-plus said they do. So did 47 percent of the 35-44s and 74 percent of the 18-34s.

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Contributed by Angie Sparks.

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