back to blog

ATRA Shifts into High Gear with New Branding and Marketing Strategy


New consumer-driven approach focuses on drivers who keep cars on the road longer than ever before

Oxnard, CA – With a large number of repair shops losing auto dealership parents, and consumers hesitant to buy new cars, The Automatic Transmission Rebuilders Association (ATRA), an international trade association for the professional automatic transmission repair industry, is developing a new branding and marketing strategy to reach a growing base of consumers who need to extend the lives of their older cars.

Read the rest.

Leave a Reply

Your email address will not be published. Required fields are marked *

Name *

This site uses Akismet to reduce spam. Learn how your comment data is processed.