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2009 ATRA Powertrain Expo exceeds expectations, CEO says
By Dick DeLoach
placed Tue, Dec 1st, 2009
Las Vegas–The Automatic Transmission Rebuilders Association (ATRA) Powertrain Expo exceeded all expectations, said Dennis Madden, ATRA CEO, of the event Oct.29 to Nov. 2 at the Riviera Hotel & Casino in Las Vegas.
“Talk about synergy. The Expo was a great success,” Madden said.
“We’ve talked for several years, off and on, about having the ATRA Expo and the Big R Show at the same time and location because our two groups have so much in common, and it finally happened,” he said.