Smart Marketing for Recessionary Times
By Erik Jay
Scott Harris is the founder and principal of Mustang Marketing in Thousand Oaks. He writes columns for various publications, including the San Fernando Valley Business Journal, and has recently been reminding companies that tough economic times should encourage them to revisit their marketing plans – and that doesn’t mean cutting the budget arbitrarily to save money.
“Today’s economy is our new reality,” says Harris, “and blaming Wall Street is not an acceptable excuse for not doing well in 2010. We’re all dealing with the same economic environment, which means we have the same opportunities and the same challenges that our competitors do.” Marketing TipsIf you are new to marketing, or need a fresh way to look at things, a review of some marketing basics from the perspective of our “new reality” may be just what you need.
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