Tina Estes, Ventura County Credit Union’s (VCCU) director of marketing, was recently featured in Credit Union Times’ article entitled, “CUs Use Edgy Microsite, Web to Lure New Members” to discuss VCCU’s new marketing campaign, “Break free from your bank.”
Key excerpt:
Learning more about members to improve service has also been the spark for Ventura County Credit Union’s “Break Free From Your Bank” campaign.
As part of the campaign, the Ventura, Calif.-based credit union has posted a Web banner that links to a survey asking current and prospective members how they have or plan to break free from their bank. VCCU will collect each contributor’s name and e-mail address for future marketing purposes, as well, bulking up its contact list with people interested in VCCU and what they have to offer.
“We are very excited about this campaign because we are asking people to do something very simple and important, and that is to look at their options,” said Tina Estes, director of marketing for VCCU. “We decided to take on a new attitude this year and really get the word out on the benefits of credit unions to our community and bring in new members. And this is our first big step.”
Read the rest of the article here.