100+ Things You Need to Know Before You Start Your Business
As many of you know, I often talk about “Business Beer Goggling”– the phenomena of being so intoxicated with your new business idea/venture that your view of reality is completely distorted. So, to help you take off those beer goggles and sober up, I have asked the CarolRoth.com contributor network of entrepreneurs and experts to use their 20/20 hindsight and provide the one main thing that they wish they knew before they started their businesses. Their answers are presented below in no particular order.
You may notice some similar insights, but I kept the concepts separate, as something in the way one is framed may resonate differently with you.
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