Community Bank Business Banking Radio
The challenge of creating a radio spot for a great bank with great loans options is that, in spite of said greatness, it isn’t always the most exciting content. More importantly, the message can quickly become too much of a sales pitch with a voice actor, casting doubt over the validity of the spot.
So Mustang solved two problems in one: we created a dialog between the voice actor (none other than our own Scott Harris!) and the then-CEO of Community Bank. This back-and-forth gave the audio unexpected texture and a refreshing change of pace from most radio advertisements, while providing an authentic voice to the message.