Aera is one of the largest oil and gas producers in California, and as such, they require the state’s—and nation’s—top minds in engineering and environmental stewardship. This brochure was to serve as a key tool in recruiting college-aged talent to their headquarters in Bakersfield, California, which meant that the copy and design had to be dynamic enough to grab the attention of a younger, savvy-minded audience, but professional enough to present Aera as the leading company they are.