Workrite Uniform Company’s latest brand-within-a-brand campaign required several pieces of collateral, but the linchpin was their new brochure highlighting what all three of their flame-resistant (FR) workwear brands had to offer. We also designed an accompanying folder to hold the brochure, and any other pertinent marketing materials for their sales force to use as leave-behinds. This process not only involved extensive and exciting design work, but also required meticulously crafting the right messaging for each of their brands—and Workrite Uniform as a whole—that would carry through all future marketing creative.