Following an annual McDonald’s trade show in Chicago, S2K wanted to send a collection of promotional items to those who were able to visit them at the event, as well as those who could not make it, to help stay top-of-mind with their audience. Mustang created a mailing box design that reflected the spirit of Chicago, but could also be used as a template for future mailing pieces following these trade shows. The interior of the box was designed to complement S2K’s current 3-D promotion items, including a pair of 3-D glasses!
