There can be a negative perception of oil companies, particularly in regions like Ventura County that value a sense of community and outdoor space. These economically focused ads were designed to show the Ventura County community the other side of the coin: all the benefits that having a big, reputable company like Aera brings to a community, including increased jobs, bolstering the local economy and Aera’s diligent environmental work. The ad bolstered our award haul, as well, with another 2014 GDUSA award.