The world of marketing is constantly changing, with each year bringing new ways to deliver brand messages. As a result, having a strategic marketing plan that is regularly updated in response to new trends and opportunities is essential to achieving ongoing success year after year. With 2016 just around the corner, and the importance of strategy in mind, Mustang Marketing has compiled a list of our predictions on the trends that will reign in the coming year…
Public Relations Like Never Before
With the rise of ad blocking, we predict that strong, strategic public relations efforts, including community and government relations, will become even more critical in this new year. Inspiring organic conversations about your brand and fostering community engagement through creative content, relationship building with influencers, transparency and earning key third-party endorsements will be what it takes to successfully connect with your audience in 2016.
Digital, Digital and More Digital
While print media still plays a vital role in advertising, especially for the generations of Digital Immigrants, our data-driven, digital world is inspiring an increasing number of even the most traditional brands to replace print media altogether in order to better engage their audience, track buyer habits and monitor the returns on their investment.
Mobile Optimization
In April 2015, Google launched an algorithm update that gave mobile-friendly websites higher rankings in the search results. This change has already motivated many companies to update their websites to responsive designs, and the trend is likely to continue.
Video Everywhere You Go
According to a forecast by the Cisco Visual Networking Index, video content will account for 80 percent of consumer Internet traffic by 2019, and studies show that video ads have a higher click-through rate (CTR) than any other digital ad format. The stage is set for video content to play a major role in 2016 advertising plans.
Targeted Campaigns
Social media platforms like Facebook, as well as a variety of online data-collection tools, are able to gather remarkably detailed information about their users — from gender and age to geographic location, job title and personal interests — allowing advertisers to focus on the most relevant audiences. Campaigns that capitalize on this data are becoming an integral component of any digital marketing effort.
So, are you ready for 2016? The Mustang team is well equipped to help you stay on top of the trends and get the most out of your marketing efforts. Have a question? Email us to learn more!