In almost any profession, efforts to engage in ongoing learning play a pivotal role in growth and success. But, in a frequently evolving industry like marketing, it’s even more important to continually work to learn new skills, improve existing ones, and stay on the pulse of new ideas and developments.
That’s why the team at Mustang Marketing is committed to being lifelong learners. As such, we’re always excited to find opportunities to further our knowledge about our industry, clients and community, as well as fine-tuning our skills in our various fields of expertise. Here are just a few examples of our current learning ventures:
- Our director of communications, Jenny Guy, has been participating in the Ventura County Leadership Academy (VCLA), a leadership development program intended to broaden awareness, understanding and appreciation of critical issues affecting life in Ventura County through contact with community leaders, participation in workshops, field studies and related activities.
- Our creative director, Michael Arroyo, is currently involved in Leadership Conejo, a program designed to enhance participants’ knowledge of the Conejo Valley, expand their involvement in community affairs and increase communication among active community members — all while building leadership skills.
- Our account director, Chris Barrett, recently attended Second Wind’s Certified Account Executive College, a two-day seminar covering the strategy, planning and proactive service that goes into building successful, productive client relationships.
- Our design team engages in biweekly art talks to discuss key topics in design, expand their artistic knowledge and seek new sources of creative inspiration.
- Our copywriters just expanded their repertoires with a copywriting fundamentals course through MediaBistro that covered a variety of tips and tricks for creating compelling copy for collateral, ranging from standard print ads to billboards and websites.
While each of these learning opportunities — and the many other learning opportunities we have, and will, engage in — are valuable and enjoyable for the Mustang team in and of themselves, the benefits we derive from our commitment to ongoing learning extend beyond the knowledge gained from any given program, course or seminar.
Challenging ourselves to continue learning helps keep our minds active and prepared to absorb and apply new information, whether it’s the ins and outs of a new client’s industry or the nuances of the latest technological innovation in marketing. Our persistent pursuit of learning also keeps us motivated and enthusiastic about our work, allowing us to perform at our best and produce the best possible results for our clients.