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ATRA Shifts into High Gear with New Branding and Marketing Strategy
New consumer-driven approach focuses on drivers who keep cars on the road longer than ever before Oxnard, CA – With a large number of repair shops losing auto dealership parents, and consumers hesitant to buy new cars, The Automatic Transmission Rebuilders Association (ATRA), an international trade association for the professional automatic transmission repair industry, is …
Harnessing the Power of Social Media – Scott Harris to Speak
September 17, 2009 NEWS RELEASE – For immediate release and distributionContact: Linda Fisher-Helton, Membership Chair 805-480-9991, ext. 235 Cell: 805-857-1408 E-mail: lfhelton@ahacv.org Website: www.capio.org Harnessing the Power of Social Media Camarillo – Social media landscape can be challenging for public information professionals. Navigating the ethics issues and securing management buy-in are just some of the …
Marketers – Trust Your Salespeople
By Scott HarrisArticle written for the San Fernando Valley Business Journal. When marketing experts are developing a campaign, or even a project, the most frequently underutilized and the most valuable of all assets is the sales team. By definition, at least mine, a salesperson is someone who sells your goods or services and earns a …
ATRA Unveils Branding and Marketing Strategy
Aftermarket NewsSeptember 15, 2009By aftermarketNews staffNew consumer-driven approach focuses on drivers who keep cars on the road longer than ever before. OXNARD, Calif. – With a large number of repair shops losing auto dealership parents, and consumers hesitant to buy new cars, the Automatic Transmission Rebuilders Association (ATRA), an international trade association for the professional …