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Socially Awkward
By Scott HarrisArticle written for the Ventura County Star. Social marketing is becoming more prevalent every day, and that presents both opportunities and risks to marketers. Every new technology presents its own set of challenges, so those of us who utilize these technologies to reach customers and prospects have to find the right balance between …
SAFER STAR Case Study: ACTA – ACTing on a Potential Emergency
From Fire Rescue 1: “This tool is helping BNSF, along with its customer and community emergency response partners, quickly and correctly develop plans to address potential hazardous materials emergencies. BNSF’s rate of derailment-related hazardous materials incidents per 100,000 shipments has dropped more than 45 percent since 1996, and we expect SAFER STAR® to help us …
