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Socially Awkward
By Scott HarrisArticle written for the Ventura County Star. Social marketing is becoming more prevalent every day, and that presents both opportunities and risks to marketers. Every new technology presents its own set of challenges, so those of us who utilize these technologies to reach customers and prospects have to find the right balance between …
SAFER STAR Case Study: ACTA – ACTing on a Potential Emergency
From Fire Rescue 1: “This tool is helping BNSF, along with its customer and community emergency response partners, quickly and correctly develop plans to address potential hazardous materials emergencies. BNSF’s rate of derailment-related hazardous materials incidents per 100,000 shipments has dropped more than 45 percent since 1996, and we expect SAFER STAR® to help us …
Mustang Marketing Expands into Northern California
For Immediate ReleaseTuesday, June 30, 2009 Contact: Angie Sparks(805) 498-8718 ext. 104angie@mustangmktg.com Thousand Oaks, Calif. – Mustang Marketing, a Thousand Oaks-based marketing, advertising and communications firm, is expanding its reach to Northern California. Danny Bracco, Communications Coordinator for Mustang Marketing, will run copywriting and PR operations from the Bay Area, working directly with the company’s …