Blog
Paradigm Shift
By Scott HarrisArticle written for the San Fernando Valley Business Journal. We have wrapped up our 4-part series on developing your strategic marketing plan. Based on the calls and emails I’ve received, it touched a nerve with quite a few readers. This month’s column was scheduled to be the first in our “communications audit” series. …
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Don’t be a Weenie!
There was a man who lived by the side of the road and sold hot dogs. He was hard of hearing so he had no radio. He had trouble with his eyes so he read no newspapers. But he sold good hot dogs. He put up signs on the highway telling how good they were. …
Recession Rebranding
The LA Times ran an article today on what they call Recession Rebranding, noting that many well-known consumer companies (Xerox, Anheuser-Busch and Best Buy) are redoing their logo and graphics. Heinz went so far as to take the pickle off the ketchup bottle. Granted, one is led to ask, “why was there a pickle on …
SystemSURE protects patients and hospitals against HAIs
Healthcare cover page and article for Hygiena: There is an important new tool in the fight against hospital-associated infections like Methicillin-resistant Staphylococcus aureus and C. difficile. SystemSURE Plus from Hygiena is a convenient system that hospital management and staff can use to regularly verify the thoroughness of cleaning performed throughout the hospital. Rest of article: