Blog
Direct Mail: Mailer Campaigns That Deliver
In our technology-driven world where digital marketing reigns supreme, many believe direct mail has gone the way of cassette tapes and rotary dial phones. However, it is precisely because direct mail is fading from the scene that the right, cleverly crafted campaign can help your brand stand out from the crowd. Ready to make direct …
Your Road to the Perfect Visual Brand
On any given week, you’ll find the Mustang team working on a variety of projects for different clients. Whether we’re designing a new logo — or five — launching paid social media ad campaigns, developing website copy, pitching news stories to relevant media outlets, or meeting with clients to discuss short- and long-term goals, each …
How to Use Metrics to Boost Marketing Success
By Chris Barrett, Vice President, Mustang Marketing Anyone who has ever gotten into a car with me knows I’m a big fan of Waze and its use of metrics to recommend traffic options. Most of the time, even when I know exactly how to get somewhere, I still use the app to get real-time information …
How to Make Your Brand Mobile-Friendly
Ever hear the saying, “If you can’t beat ’em, join ’em”? According to Pew Research Center, 81% percent of U.S. adults own smartphones — and for some of them, these devices are the primary (or only) way they access the internet. The lesson here is simple: if your brand has been trying to resist …
Map Your Way to Better Brand Recognition
Think of your favorite musician. When you hear one of their songs, even if you’ve never heard it before, you can probably recognize it as theirs. The song may be new, but because you’re familiar with the musician’s sound, you’d know their music anywhere. Thanks to that consistency, you know you can count on your …