Blog
1 + 1 = 1/2
I once had a writing professor undo the easiest mathematical equation of all time: 1 + 1 = 2. People often translate this math staple to their writing—saying the same thing two (or even three or four) different ways. This comes from a good place—you want to get your point across on what an exciting …
West Hills Hospital’s New Contract Covered by San Fernando Valley Business Journal
New Contract Connects West Hills Hospital To More Doctors, Patients HEALTH CARE: Staffing levels expected to increase. By Jessica Vernabe Monday, April 25, 2011 An expanded contract between Heritage Provider Network Inc. and West Hills Hospital & Medical Center is bringing more local patients to the healthcare campus. The new contract, which went into effect …
Scott Harris Business Article for the San Fernando Valley Business Journal
Easy Come, Easy Go By: Scott Harris “Easy Come, Easy Go” has been a popular song (recorded by Bobby Sherman and George Straight, among many others) and a 1967 movie starring Elvis Presley. The lyrics are about a lost love, a girl won over too easily and lost the same way. The lyrics show the …
Workrite Pocket Mailer
Workrite Pocket Mailer When direct mail works, it makes a statement; when it doesn’t, it’s junk mail. And Mustang doesn’t do junk—and neither does Workrite. The key aspect of the Workrite brand is the quality of their flame-resistant (FR) garments—so Mustang had the idea to put that on full display. We took a piece of …
The PR Agency With No News
I have seen it argued by public relations professionals that just because they don’t do public relations for themselves, that doesn’t mean they’re not good at what they do. They just don’t have the time because they are so swallowed in client work. In other words, the starving baker still makes great bread even though he doesn’t eat any of it. I don’t think anyone working in the public relations world should try to justify