by Scott Harris The New Year is typically a time for making New Year’s resolutions. We try to strike a balance between realistic and optimistic, and conveniently ignore our past failures – measured in weight not lost, books not read, relatives not called. However, for all of us that are responsible for marketing, I have
Category: Published Articles
Scott Harris Featured in ACA News’ Strategic Planning Article
Scott Harris’ expertise in strategic planning reaches a new industry with a feature in the ACA News article, “Stay in Line with Strategic Planning,” a publication for chiropractors. Part of his advice was used for the pull quote above. We will post a link the rest of the article when it becomes available.
David vs. Goliath
by Scott Harris It appears the economy has bottomed out, and may even be on its way back up — but by no stretch of the imagination has it recovered. The retail sector has been hit as hard as the banking, real estate and automobile industries, but there’s no bailout program planned. It’s even tougher
Marketers – Trust Your Salespeople
By Scott HarrisArticle written for the San Fernando Valley Business Journal. When marketing experts are developing a campaign, or even a project, the most frequently underutilized and the most valuable of all assets is the sales team. By definition, at least mine, a salesperson is someone who sells your goods or services and earns a
Marketing Managers Need to Show Creative Side
By Scott HarrisArticle written for the San Fernando Valley Business Journal. Over the last few years, when discussing marketing and advertising with clients and prospects, I have been meeting with more company presidents, owners and C-level executives than I had in previous years. Missing from many of the meetings have been the marketing managers. The