By Angie SparksAccount Executive and Public Relations Specialist at Mustang Marketing Article written for the San Fernando Valley Business Journal. Many times, when a prospective client is meeting with me, he or she already has an idea of the value of public relations and how it can help their overall marketing strategy. But there are
Category: Published Articles
Nonprofit Branding: Your Organization’s Greatest Asset
When community members see your logo, what do they think? When donors hear your name do they immediately know what you do? Whom you serve? What impact does your organization make? What’s the one thing your organization does better than everyone else?Creating a cohesive, instantly identifiable brand for your nonprofit organization is an effective method
Tight Budgets and Strategic Communication: How do you position yourself?
Scott Harris will be speaking at the CAPIO: California Association of Public Information Officials 2009 Annual Conference held at the Mission Bay Hilton in San Diego, CA on April 15th, 2009. More information about the event can be found at www.capio.org.
Paradigm Shift
By Scott HarrisArticle written for the San Fernando Valley Business Journal. We have wrapped up our 4-part series on developing your strategic marketing plan. Based on the calls and emails I’ve received, it touched a nerve with quite a few readers. This month’s column was scheduled to be the first in our “communications audit” series.
Recession Rebranding
The LA Times ran an article today on what they call Recession Rebranding, noting that many well-known consumer companies (Xerox, Anheuser-Busch and Best Buy) are redoing their logo and graphics. Heinz went so far as to take the pickle off the ketchup bottle. Granted, one is led to ask, “why was there a pickle on