Category: Published Articles

By Scott Harris Article written for the San Fernando Valley Business Journal. This is the final entry in our four-column series on the importance and process of developing a strategic marketing plan. The first two columns covered the strategic foundation: Goals, Audience, Message and Vehicles. Last month, we started looking at the creative process, which

By Scott HarrisArticle written for the San Fernando Valley Business Journal. The previous two columns showed you how to prepare to take advantage of a down economy and weak competition by developing a simple – but powerful – marketing/communications strategic plan. If you’ve completed the plan, you should have a thorough understanding of your company’s

By Scott HarrisArticle written for the San Fernando Valley Business Journal. Last month we addressed the importance of a marketing/communications strategic plan and how to take advantage of a down economy and timid competition. We stressed that a good strategic plan is simple, powerful, fluid and, most of all, easy to use. We discussed the

By Scott HarrisArticle written for the San Fernando Valley Business Journal. American business has a way of holding its collective breath in the months before a national election, and because of the wars in Iraq and Afghanistan and the uncertainty surrounding the world and national economy, it is more pronounced now than at any time