Marketers – Just Ask! By Scott HarrisJune 24, 2010 As a kid in school, I never understood the value of “closed-book” tests. Even in the dark ages when I was a student, the answers to all the questions being asked were readily available in textbooks, encyclopedias and libraries. It always seemed to me that the
Category: Published Articles
Scott Harris Writes Guest Column for Ventura County Star
In the 1998 movie, You’ve Got Mail (Tom Hanks, Meg Ryan), viewers are led by the script to root for the small local bookstore (Ryan’s The Shop Around the Corner) and revile the large evil chain store (Hanks’ Fox Books Superstore). It doesn’t take long, nor should it have been a surprise, for Fox Books
Scott Harris’ Article Featured in CRE Rentals Piece on the Recession
Click here to read the whole article.
Scott Harris’ Column on Economy Runs in San Fernando Valley Business Journal
Recession Leaves Market of Opportunity for SomeBy Scott Harris According to the Ad Council, Smokey Bear (unofficially known as Smokey the Bear) is recognized by more than 90% of adults and by three out four children. Almost all of us are familiar with the 1944 slogan, “Only You Can Prevent Forest Fires.” For years the
Scott Harris Writes Article for CSQ Magazine
Success Breeds Mediocrityby Scott Harris At first, the following may sound counter-intuitive. However, it is my belief that one of the lessons of our recent economic challenges is that success breeds mediocrity. It is far too easy for companies that are doing well (sales hides many ills) to overlook weak employees, bloated budgets, poor planning,