Scott Harris was asked to contribute an article for PR News’ Guide to Best Practices in Nonprofit Communications: Volume 1. The book has just come out and everyone at Mustang is excited for this fantastic publication. See the cover and first page of Scott’s article below. Click on images to enlarge.
Category: Published Articles
Scott Harris’ Article in Change Strategists’ Business Publication, Lead-Zine
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Scott Harris Featured in FuelNet Branding Article
Building the BrandHow to benefit from being a small companyApril 5, 2010Edited by: Ken Beaulieu in: Internet Brand Building It’s easy for small businesses to feel like their brand-building strategy is at a disadvantage to those produced by global companies, but expensive campaigns aren’t necessarily better. Here are three ways to benefit from being a
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By Scott Harris It happens every couple of months, perhaps a little more frequently the last couple of years as the economy has struggled. I’ll receive an email from someone I’ve tried to contact in the past, who ignored those attempts but now needs a job. The emails invariably start with something like: “I know
Scott Harris Featured in CRE Rentals’ Marketing Article
Smart Marketing for Recessionary TimesBy Erik Jay Scott Harris is the founder and principal of Mustang Marketing in Thousand Oaks. He writes columns for various publications, including the San Fernando Valley Business Journal, and has recently been reminding companies that tough economic times should encourage them to revisit their marketing plans – and that doesn’t