Category: Published Articles
Marketing-Focused Public Relations
by Scott Harris This hasn’t been the best month ever for Tiger Woods, John Edwards and Mark McGwire. I believe they would all disagree with P.T. Barnum, who is often credited, along with Mark Twain and Mae West, with first saying, “I don’t care what they say about me as long as they spell my
Scott Harris Featured in Article about Brand Building
For Fuel Net’s article, “Set Your Business Apart: 3 Steps to Boost Your Brand Strategy,” writer Ken Beaulieu contacted Scott Harris to provide some insight in how small and new businesses should build their brand. Below is a clip from the article: 3. Clearly identify your markets. Divide your customers into multiple groups, says Scott
Scott Harris Interview Featured in CSQ Magazine
Hobbypreneurs
by Scott Harris Before Thanksgiving, I requested a quote on a custom terrarium from a small, local pet store. Three times I checked in, and each time I was given a sincere apology for the delay and a promise of the quote “coming soon.” I finally gave up and ordered the terrarium online. I’m also