Our longtime client VCCU came to us with a clear goal: to increase registration rates for their Visa card. Having worked with them for a while, we decided to test out a pretty cheeky approach: spinning VCCU’s low interest rates into a “we’re below average” mantra. VCCU loved it, and the “Below Average” marketing campaign
Category: Direct Mail
Community Bank Direct Mailer
Community Bank Success – Direct Mail Phone How do you get the attention of a CEO? You treat him or her like a CEO. Part of the Community Bank mantra is their superior customer service—talking to you, not down to you, and always being there to meet your needs. That philosophy goes all the way
Workrite Pocket Mailer
Workrite Pocket Mailer When direct mail works, it makes a statement; when it doesn’t, it’s junk mail. And Mustang doesn’t do junk—and neither does Workrite. The key aspect of the Workrite brand is the quality of their flame-resistant (FR) garments—so Mustang had the idea to put that on full display. We took a piece of
Comco Make Better Implants
Comco Makes Better Implants For our first client (ever), Mustang pushed the envelope…out the door. We designed the entire direct mail piece around an included sample implant product, and designed all-new packaging to grab people’s attention: a custom-made box to house Comco’s product and messaging. Which was a bit of a risk—a package is more