In the marketing world there exists a secret weapon, a weapon that offers nearly unlimited power to those trained in its use. When used effectively, it provides the ability to influence emotions, shape perceptions and impact decisions—often without the conscious awareness of those affected—bringing even the loftiest marketing goals to fruition. But, if used improperly,
Category: From the Mustang Team
Love What You Do and Do What You Love…
“Love what you do and do what you love. Don’t listen to anyone else who tells you not to do it. You do what you want, what you love.” Author and poet Ray Bradbury said it best. Every career path has challenges. You may go down the wrong path on more than one occasion. The
Logos
At Mustang, we take branding—and logos—very seriously. Logos are considered by many to be the foundation for all branding efforts and, as a result, any changes to a logo—whether subtle or dramatic—should only be made after considerable discussion regarding strategy and long-term impact. That said, here at Mustang, we change our logo all the time.
The Many GIFs of Mustang
The technology of moving images has come a long way from the GeoCities GIFs of the 90’s to the latest full movie GIFs. Animated GIFs are even showing up on major media publications as the perfect middle ground between a standard small image and large, difficult to load, media-rich video. And, in our universe of
A Happier Workplace Is Only a Cookie Away
Over the course of a 50-year career, someone who works a typical 40-hour week will spend—depending on vacations, holidays, sick leave, etc.—between 80,000 and 100,000 hours at work. That can feel like a painfully long time if it is spent somewhere unpleasant, which is why it is important to create a work environment that employees