Want What You Need, Not What You Want

As a Web specialist, the most common request I receive from clients is for a flexible website that they can control. The level of control can vary, and the amount of flexibility changes depending on the client’s needs. Determining that optimal level of control to allocate is a crucial consideration for developers. Based on what

5 Essential Email Marketing Tips for 2014

Email is an important marketing vehicle, especially when it is used effectively. Here are a few tips to follow to maximize your results: 1. Optimize for Mobile Devices If you have ever checked your email on your phone, you will immediately understand the importance of delivering a mobile-friendly email. Pew Internet Project did a study

Fluidity of Language is the Frustration of Editors

Or at the very least, my frustration. I have been championing an AP Style-mandated, oft-publicly ignored grammar rule for years, much to the chagrin of coworkers and clients alike: the over/under vs. more/less/fewer than rule. Here’s how it works (or used to work, but we’ll get to that): it has become commonplace to use “over”

A RoadMap: The Key to Landing a Job After College

Looking for your first real job after college can be an intimidating, overwhelming experience. I should know—less than two short months ago I was shaking hands with my university’s president, not knowing whether to be more excited or terrified about all the unknown ahead of me. As a communications student, I had some advantages in