It’s Halloween and I’m wearing a costume. I’m not much of a costume person, but rather than be “that guy” at the office who didn’t wear one, I made my best effort. As an avid soccer fan, it wasn’t completely out of my comfort zone to sport a uniform featuring my favorite team. But tomorrow,
Category: From the Mustang Team
The New Girl
Starting a new job can be stressful; starting an entirely new career is downright terrifying. Before I came to Mustang Marketing, I had worked for the a school district very happily since I had graduated from UCLA four years ago, but I wanted to branch out and find a new path, something that I had
Calculated Risk
When you take marketing classes, learn time-tested strategy techniques and conduct research, it’s pretty easy to calculate your expected ROI for most marketing investments. However, as valuable as these practices are in our industry, it’s important to know when to take a risk—when no ROI is guaranteed. Including public relations in your marketing mix is
Being the Go-getter
My grandfather always had the greatest stories of besting the other guys. The people who went above and beyond what was expected of them were called “go-getters” back in his day. During a time when hard work was celebrated, when people respected knowledge and experience, Papa’s work ethic made him stand out in a good
Status: Updated
I attended the B2B Series Conference in Ventura this past September 12. Since I serve as the social media manager for Mustang and a few of our clients, I thought this would be a nice refresher course; I probably wouldn’t hear anything I didn’t already know. I ended up being half right—but the fact that