Back to Basics

It’s Halloween and I’m wearing a costume. I’m not much of a costume person, but rather than be “that guy” at the office who didn’t wear one, I made my best effort. As an avid soccer fan, it wasn’t completely out of my comfort zone to sport a uniform featuring my favorite team. But tomorrow,

The New Girl

Starting a new job can be stressful; starting an entirely new career is downright terrifying. Before I came to Mustang Marketing, I had worked for the a school district very happily since I had graduated from UCLA four years ago, but I wanted to branch out and find a new path, something that I had

Calculated Risk

When you take marketing classes, learn time-tested strategy techniques and conduct research, it’s pretty easy to calculate your expected ROI for most marketing investments. However, as valuable as these practices are in our industry, it’s important to know when to take a risk—when no ROI is guaranteed. Including public relations in your marketing mix is