The traditional 9-to-5 workday is an artifact from the Industrial Revolution, when efficiency was king and creativity was considered an uneconomical business practice. Although we maintain the official eight-hour business day, in a marketing agency like ours, quality design requires hours of careful contemplation and critical thinking. “Design time” is a complicated concept: time is
Category: From the Mustang Team
Social Media in a B2B World
I was at a meeting last week concerning a new website, and a client asked me why they should participate in social media. I think most people see and understand the relevance to consumer brands, but business-to-business is a completely different animal. From my experience, there are seven steps leading from denial to acceptance regarding B2B
Too Much Junk in that Trunk
The dime, although smaller and lighter in weight, is worth more than its brethren one-cent piece and its cousin, the nickel. The assumption that an increase in size leads to an increase in value is a natural one (though, hopefully, everyone automatically recognizes the dime as more valuable at this age)—bigger is better! However, the
From Montana to Mustang
There are almost as many people in Ventura County alone as there are in my entire home state of Montana. I am a small-town girl, come to the big city. This summer, Mustang has graciously taken me under its wing to help supplement my undergraduate education in marketing, business and public relations. With one year
Don’t Just Ask Questions, Ask the Right Ones
In 1967, Jack Kent Cooke opened the Fabulous Forum where his expansion hockey team, The Kings, would play. The Forum opened to rave reviews, with Cooke calling it the “most beautiful arena in the world.” Unfortunately, the Kings were a flop on the ice and, more importantly to Cooke, at the box office. Years later,