When I got my B.S. in business administration with a concentration in marketing, we only took one class in advertising. In fact, if you wanted an advertising degree, it came as a concentration through the Communications Department at a separate college within the university. Marketing was about statistics, research and the science of it, and
Category: From the Mustang Team
The Music of Mustang Marketing
We at Mustang are a musical group, as adept in Pandora and iTunes as we are public relations and graphic design. We thought we might share what’s usually coming out of our speakers while we work on our client projects. Announcing each staff member’s top-four work songs: Scott David Gray, “Babylon” B.B. King, “Call it
Marketing: The New Universal Language
The fact that an enjoyable life includes surprise and adventure is the only way to explain how I wound up at a party Saturday night in East Berlin, celebrating the successful doctoral thesis of a German woman I had met only five days previous. Late Saturday night (technically early Sunday morning), I found myself with
When You Highlight Everything, You Highlight Nothing
As a college student, and by that I mean a poor and hungry young person, I remember buying a lot of used textbooks at discounted prices to save money so I could indulge in mounds of $5 Domino’s pizza to get me through the week. Sometimes, I would buy these textbooks online in “excellent” condition,
Grammar’s Trickiest Tricks
I was fortunate enough to have foreign exchange students from Austria stay at my home for two weeks while I was in high school. I have been even more fortunate that I have been able to stay in touch with them and even visit them a few times, and on those occasions I’m surrounded by