In a recent blog post, Mustang Marketing founder and president, Scott Harris, describes what he has termed as “unicorn and rainbow goals.” These include any and all goals that are vague in terms of their lack of a timetable and set quantity, such as: Make more money. Think outside the box. Happy employees. I couldn’t
Category: From the Mustang Team
Five Marketing Trends to Watch in 2016
The world of marketing is constantly changing, with each year bringing new ways to deliver brand messages. As a result, having a strategic marketing plan that is regularly updated in response to new trends and opportunities is essential to achieving ongoing success year after year. With 2016 just around the corner, and the importance of
A Very Merry Mustang Holiday
Mustang Marketing switched things up a little bit at this year’s annual holiday party, which took place at La Dolce Vita in Oxnard, but the good food, great company and laughter remained. Instead of the traditional holiday ornament making and gift giving, we opted to do a Secret Santa cookie exchange and contest instead. Impossible,
Mutual Benefit
By: Scott Harris I was recently contacted and asked to respond to an RFP for a company looking for a new website and an overall marketing campaign. The gentlemen who called was someone I met, but didn’t work with, almost 20 years ago. He remembered me — and Mustang — and feels we might be
Scary Stories of Marketing Mishaps
Halloween is a time for sharing bone-chilling tales. But, for marketers, these stories are not comprised of ghosts, skeletons and murderous monsters. Instead, horror comes in the form of unfortunate international translations, missed typos and seemingly innocent campaigns with unforeseen consequences. On the bright side, these terrifying marketing mistakes usually turn out to be pretty