Imagine an ad for a hospital that focuses entirely on how good the cafeteria food tastes. No mention of the quality of care. No mention of types of services provided. Just the food. It might catch your attention, but chances are, if you were planning to have a major medical procedure, you wouldn’t be convinced
Aspiring writers are often advised to “kill your darlings.” This bit of wisdom, originally attributed to English writer Sir Arthur Quiller-Couch, reminds writers that no matter how proud they may be of an idea, word or section of prose, if it isn’t contributing effectively to the story as a whole, it’s better to let it
If I come up with the perfect subject line, my email campaign will be a success … right? Wrong. That’s sort of like saying that if you buy the right running shoes, you’ll be able to complete a marathon. It might not hurt your chances, but if it’s all you focus on, you’re likely to
When you think of the stereotypical teenage girl spending hours in front of the mirror styling her hair, trying on different outfits, and applying layer after layer of makeup, chances are the word “vanity” comes to mind. But does the same word come to mind when you think of a marketing manager doing everything possible
Cassette tapes, VCRs, pagers, leisure suits, dinosaurs — all of these things had their heyday, but now they’re probably better left in the past where they belong. The same goes for logos. If people were still using flip phones back when your logo was designed, or if it looks so outdated that they might as