ATRA’s Powertrain Expo Shares Latest Trends in Transmission Repair September 21, 2010 The expo featured seminars addressing a variety of technical and management topics. Eighteen industry specialists participated, sharing their insights on various new transmission repair technology and how to run a successful shop. SAN ANTONIO, Texas – The Automatic Transmission Rebuilders Association (ATRA) hosted
Tag: Aftermarket News
ATRA Powertrain Release Covered in Aftermarket News Online
ATRA’s Powertrain Expo Brings In Record NumbersNovember 19, 2009By aftermarketNews staff ATRA partnered with the Automotive Parts Remanufacturers Association (APRA) to bring ideas from the two different industries together for business owners to glean from. OXNARD, Calif. – The Automatic Transmission Rebuilders Association (ATRA) hosted its annual Powertrain Expo Thursday, Oct. 29 through Monday, Nov.
ATRA Unveils Branding and Marketing Strategy
Aftermarket NewsSeptember 15, 2009By aftermarketNews staffNew consumer-driven approach focuses on drivers who keep cars on the road longer than ever before. OXNARD, Calif. – With a large number of repair shops losing auto dealership parents, and consumers hesitant to buy new cars, the Automatic Transmission Rebuilders Association (ATRA), an international trade association for the professional