As we approach budget deadlines and begin to finalize our 2016 investments, to the folly of many companies, PR is often overlooked. Although, it’s arguable that PR (public, community and/or government relations) is your most valuable marketing opportunity and provides the highest possible ROI. Toward that end, allow me to share with you the “Top
Tag: branding
Logos
At Mustang, we take branding—and logos—very seriously. Logos are considered by many to be the foundation for all branding efforts and, as a result, any changes to a logo—whether subtle or dramatic—should only be made after considerable discussion regarding strategy and long-term impact. That said, here at Mustang, we change our logo all the time.
Personal Branding
I was recently invited to speak to a group of community leaders on the subject of “Personal PR,” which I accepted, as I rarely turn down an opportunity that includes an audience and a microphone. Hopefully by the end of this article, you’ll see why. The first thing I did at the event was share