Building the BrandHow to benefit from being a small companyApril 5, 2010Edited by: Ken Beaulieu in: Internet Brand Building It’s easy for small businesses to feel like their brand-building strategy is at a disadvantage to those produced by global companies, but expensive campaigns aren’t necessarily better. Here are three ways to benefit from being a
Tag: Fuel Net
Scott Harris Featured in Article about Brand Building
For Fuel Net’s article, “Set Your Business Apart: 3 Steps to Boost Your Brand Strategy,” writer Ken Beaulieu contacted Scott Harris to provide some insight in how small and new businesses should build their brand. Below is a clip from the article: 3. Clearly identify your markets. Divide your customers into multiple groups, says Scott