In the marketing world there exists a secret weapon, a weapon that offers nearly unlimited power to those trained in its use. When used effectively, it provides the ability to influence emotions, shape perceptions and impact decisions—often without the conscious awareness of those affected—bringing even the loftiest marketing goals to fruition. But, if used improperly,
Tag: Public Relations
Personal Branding
I was recently invited to speak to a group of community leaders on the subject of “Personal PR,” which I accepted, as I rarely turn down an opportunity that includes an audience and a microphone. Hopefully by the end of this article, you’ll see why. The first thing I did at the event was share
Scott Takes Out the Trash
Scott Harris got his hands dirty this morning at the Gold Coast Recycling & Transfer Station, thanks to the Ventura County Economic Development Association. As he sifted through trash, Scott learned a few things—like the complexity of the recycling process, the shocking amount of trash produced and the efforts necessary for the recycling scope to
Marketing Wisdom Shared
Two Ventura County institutions invited Scott Harris to guest speak this week! This morning, Scott addressed the Tuscany Golfers Lunch, and will host at CSU Channel Islands on Wednesday, May 1. Scott shared his strategic marketing wisdom with the group—the subject of his recently published book, RoadMap: A Guide to a Successful Strategic Marketing Plan.
Scott Harris’ Article Featured in Pacific Coast Business Times
Scott shares the top three lessons learned over the course of his 27-year journey of owning a marketing and advertising agency. PG 18A | Opinion | Commentary from business and thought leaders | April 5-11, 2013