By Scott HarrisArticle written for the San Fernando Valley Business Journal. Next month we are going to begin our series on Communication Audits (I promise!), but today we’re going to take a look at two growing – and dangerous – trends in advertising. One is age old and one is relatively new. However, both are
Tag: SFVBJ
The PR Piece of the Marketing Puzzle
By Angie SparksAccount Executive and Public Relations Specialist at Mustang Marketing Article written for the San Fernando Valley Business Journal. Many times, when a prospective client is meeting with me, he or she already has an idea of the value of public relations and how it can help their overall marketing strategy. But there are
Paradigm Shift
By Scott HarrisArticle written for the San Fernando Valley Business Journal. We have wrapped up our 4-part series on developing your strategic marketing plan. Based on the calls and emails I’ve received, it touched a nerve with quite a few readers. This month’s column was scheduled to be the first in our “communications audit” series.
Valley Newsmakers
Our latest addition to the Mustang team, Chris Barrett, mentioned in the San Fernando Valley Business Journal: MarketingMustang Marketing of Thousand Oaks has brought Chris Barrett aboard as web and graphic designer. Barrett has earned numerous design awards including American Graphic Design Awards in 2008. He previously held a similar position at S&N Design in
Continuity and Creativity
By Scott Harris Article written for the San Fernando Valley Business Journal. This is the final entry in our four-column series on the importance and process of developing a strategic marketing plan. The first two columns covered the strategic foundation: Goals, Audience, Message and Vehicles. Last month, we started looking at the creative process, which