By Scott HarrisArticle written for the Ventura County Star. Social marketing is becoming more prevalent every day, and that presents both opportunities and risks to marketers. Every new technology presents its own set of challenges, so those of us who utilize these technologies to reach customers and prospects have to find the right balance between
Tag: Social Networking
Saving Money Through Social Marketing
By Scott HarrisArticle written for the Ventura County Star. The economy is improving, or at least slowing its downturn. As a result, many who have put their marketing efforts on complete hold for the past few months are now looking at options and opportunities for reengaging with their customers and prospects. However, only the most
The Middle Age of Social Media
A new poll shows it’s not just for kids anymore Adweek April 27, 2009 -By Mark Dolliver NEW YORK In the Internet era, we’ve come to expect that young adults will quickly embrace new technologies and applications. It’s more surprising when not-so-young adults get into the act en masse. That’s what’s happening with social networking,