In the marketing world there exists a secret weapon, a weapon that offers nearly unlimited power to those trained in its use. When used effectively, it provides the ability to influence emotions, shape perceptions and impact decisions—often without the conscious awareness of those affected—bringing even the loftiest marketing goals to fruition. But, if used improperly,
Tag: writing
Fluidity of Language is the Frustration of Editors
Or at the very least, my frustration. I have been championing an AP Style-mandated, oft-publicly ignored grammar rule for years, much to the chagrin of coworkers and clients alike: the over/under vs. more/less/fewer than rule. Here’s how it works (or used to work, but we’ll get to that): it has become commonplace to use “over”